To marketers following the current social trends, the fact that Facebook’s days of organic reach (read: free lunch for brands) are over. According to a white paper published by social@Olgivyin March of this year, “Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time.” This white paper has been followed-up by countless social media marketing…
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Benthic music video.
This Is An Emergency music video
Atchafalaya - New music video
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I have a confession, I don’t do what I am about to suggest you should do. I write this as much for myself as for you. With all the digital tools at our fingertips, we–the royal we–tend to go straight to those tools when it comes to produce. This is bad and actually dampens the creative process. Instead, I believe I have devised a “formula,” and I hate…